We’re proud to have established a good partnership with Føtex — a collaboration that continues to celebrate the intersection of creativity, food culture, and digital relevance.

As of 2025, more than nine campaign videos have been launched across TikTok, Facebook and Instagram with great organic performances.

For example, a meal plan-inspired content series consisting of five videos across three platforms has achieved impressive organic results, including a total reach of over 1,719,378 people and 41,716 interactions.

The collaboration with Føtex highlights the growing importance of social media food trends as a strategic avenue for consumer engagement. Specifically, trends such as easy everyday meals, budget-friendly cooking and visually appealing meal planning.