In September 2022, we created a campaign with @malacodanmark in collaboration with @societyicon, where our creative talents rated Malaco's various candy bags. From this, the followers had the opportunity to win over 10kg of candy, which created an enormous amount of engagement.
@silasthorup did a brilliant twist on his ratings: What does the candy bag say about you? His video got 1.2M views & 13.3K likes.
See Silas' video
@livzimakoff matched Malaco perfectly with her aesthetic universe, where the followers could only be hungry for sweets! Her video got 1.2M views & 17.3K likes.
See Liv's video
@nicolinelykke "lying and relaxing in a huge bag of sweets". Her video got 1M views & 13.6K likes.
See Nicoline's video