We are proud to be able to help NIVEA with their NIVEA Cleansing campaign in August 2023. The purpose of the campaign is to showcase their 2 products EMUR and Micellar Water in a relatable way for the audience. The relatable approach is a good way to tap into what TikTok does best - unpolished and funny content. Our 3 creators, Sofie Fahrendorff, Cornelia Wengler and Hanna Jakobsen each created a relatable situation for the audience. A campaign which resulted in engagement from the audience - ex. tagging friends in the comments because of how funny or relatable it actually was all while creating awareness of NIVEA’s amazing products to help you out in any situation.